A case study in partnering with an ice cream distributor as a production team. Synthesizing the Vision Whenever partnering with a company (or individual) on a marketing journey, whether it is small or large scale, we have learned (experientially) that it is key to have a grasp of the day-to-day operations, and long term vision of the business. How else does one map out a journey without knowing where the company intends to go? We needed a North star to
